La Dolce Vita



Stephen Bayley




Format: 29.4 × 24.5 cm (11.5 × 9.6 in.)

256 pages, 300 illustrations

Recommended Retail Price:

£39.95  |  €49.95  |  $59.95

Trilingual text

English/Italian/German edition

ISBN 978-1-906863-57-9

The Sweet Life


A sweet life full of pleasure and indulgence, “La Dolce Vita” was a phrase that entered popular usage following the success of the 1960 film La Dolce Vita written and directed by Federico Fellini and starring Marcello Mastroianni, Anita Ekberg and Anouk Aimée. As a phrase it has come to sum up the Golden Age of stylish sophistication in Italy that spanned the years 1958 to 1964. This glorious period was also marked by a rise in celebrity culture and with it the emergence of paparazzi photographers. All the big movie stars, from Kirk Douglas, Clark Gable, Tony Curtis and John Wayne to Jayne Mansfield and Brigitte Bardot were candidly snapped as they visited Rome or vacationed in Positano.

Stylish Celebrity in the Sun


Like a magnet, Italy drew the beautiful people of the period to its playground shores and there they were captivated by its “sweet life” of plenty. This beautifully illustrated book features over 300 photographs (many never before published) from this remarkable era and in so doing captures a lost world of effortless cool and glamorous celebrity.



About the authors

Stephen Bayley is one of the world’s best-known commentators on design and popular culture, and is also a bestselling author. In the early 1980s he headed up the Boilerhouse Project at the Victoria and Albert Museum – Britain’s first permanent exhibition of design – and later became Chief Executive of the Design Museum in London. He has also worked as a design consultant for among others; Ford, Absolut Vodka, The Coca-Cola Company, Volkswagen, BMW and Harvey Nichols. As an outspoken authority on art and design he frequently appears on television and regularly contributes to numerous newspapers and magazines.