Cultural Discourse


Written and designed by Rian Hughes




Format: 22.9 x 15.2 cm (9 x 6 in.)

356 pages

Recommended Retail Price:

£24.95 / €29.95 / us $45.00

Single language text

English edition – ISBN 978-1-906863-28-9

German edition – ISBN 978-1-906863-35-7

French edition – ISBN 978-1-906863-34-0

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Culture is your local consensus reality; your clothing, cuisine and hairstyle, the music you listen to, the films you see; your values, ideas, beliefs and prejudices. Culture, unlike race, is not a compulsory accident of birth, but an intellectual position.

Today culture has a powerful new vector: the internet. Ideas – from a YouTube video to a viral marketing phenomenon or a fundamentalist religion – are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. We will soon all have the means to create; we just have to decide whether it be art or bombs.

In our symbol-drenched lives we desperately need a way 
of decoding the messages that bombard us. Written and designed by Rian Hughes, cult-ure is the culmination of 
a decade’s research into why and how we communicate. Revealing how ideas are communicated through words, symbols and gestures, how such ideas gain cultural currency via the theory of the meme, cult-ure provides a thought-provoking exploration into media convergence within our digital age and an insider’s guide into the changing nature 
of communications, perceptions and identities.

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Set to become a cult publication for the digital generation, cult-ure is the 21st century answer to Marshall McLuhan’s seminal The Medium is the Massage. cult-ure is your thought-provoking guide to surviving the new media revolution, and a potent inoculation against infection by dangerous ideas.

About the author

Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, i-D magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.






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